In my opinion, the audience of a typical amazon review are customers who want to buy the product. This type of audience basically read the reviews for a better understanding of the product's utility, quality, and practicability. They tend to make the decision of buying the product or not based on the reviews.
As regarding to the composition of a typical customer review, I think an effective review should include the reviewers general evaluation of the product followed with detailed explanation. A good review should also cover different aspects of the product to give readers a whole picture.
Review of “Tuscan Dairy Whole Vitamin D Milk.”
on July 19, 2016
“I found that mixing 1/2 cup water with 1/2 cup Tuscan Milk and a teaspoon of salt makes a salt water like liquid
with a white color that really serves no practical function what so ever, however, when applied to tough and stubborn
stains on clothing and upholstery, scrubbing with a course brush will not remove the stain but give you the
satisfaction of knowing you tried really hard.”
Analysis
This review targets the same audience as most amazon reviews. Clearly, the intended readersof this review are the customers as this review is basically the writer's recommendation onusage of this product to others. Though it targets the same type of audience as many other amazon reviews, its content is not a typical customer review. It does not review the taste,
ingredients, or packing of the milk. Instead, it focuses on recommending special ways to use
the milk. It does not give other potential customers effective and informative review on the
product. Therefore, personally, I don't think it fits into the "customer review" genre.
Great analysis! You give a thorough yet concise explanation of the typical Amazon "customer review" genre in your first paragraphs. You also do a good job of analyzing the chosen Tuscan Dairy Milk review, giving specific ways in which this review differs from many other product reviews. Wonderful job.
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